Monday, June 6, 2011

What the &%$# is Corporate Videography?

Professional corporate marketing videography is almost required nowadays to claim and maintain visibility in the increasingly competitive online marketplace.


Possible clients use the net everyday to vibe out a business before considering contacting it. Small businesses up to huge corporations can utilize video media as a way to increase branding efforts, communicate business messages more effectively, and reach out to markets and audiences that are otherwise unreachable without the use of up-to-date marketing methods.

So What Makes For A Great Corporate Video?




Like all marketing efforts, a useful marketing video will have a clearly defined message. A good videography firm will spend some time getting to know your business and its goals. To be effective, it needs to tell viewers what sets your business and its products/services apart from your competition. What is the main idea/message you want the viewer to walk away with? Effective videography turns viewers into clients, fast.


Captain Obvious says: go with a videography company that will yield professional and high-quality results. The amount of low-end corporate videos out there is frightening. A low-quality, poorly shot and composed video sends a low-quality message to the viewer, “This company sucks.” The goal of the corporate video is build a sense of trust and professionalism for your business.


Pixel Film’s tip: do your homework—find videos that you particularly enjoy watching and that vibes with your business. Have the videography company study your selections to ensure that you get exactly what you had in mind.


Check out our corporate videography services and contact us for a consultation!


The Pixel Film Team




1 comment:

  1. Just wanted to give you a shout from the valley of the sun, great information. Much appreciated. final cut pro x plugins 

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